Spruce & Shore Motel
Brand Identity Design, Web Design,
Logo Design, Illustration
A historic motel located in Door County, Wisconsin.
Taking its name from the scenic nature that Door County is known for, the Spruce & Shore Motel in Fish Creek, Wisconsin, provides a reimagined, boutique stay for new generations.
MADE AT
Addelise Design Studio
ROLE
Creative Designer
TOOLS
Adobe Illustrator, Adobe Photoshop, Figma, FigJam, Procreate
Brand Identity
The Spruce & Shore icon carries most of the identity, with the word mark and additional illustrative elements providing a supporting role. Green spruce, sandy shores, and the blue lake water inspired the color palette.
The identity of Spruce & Shore was inspired by a mixture of its history and organic scenery. The motel was originally built in the 1960s; it was bought and fully renovated by new owners in 2025.
The goal was to create an identity system that blended modern comforts with a nostalgic essence that guests have loved for decades.
Website Design
The website was crafted to reflect the same welcoming atmosphere as the property itself. By translating the brand identity into a unified digital design system, it creates an intuitive experience where guests can easily explore unique amenities and book their stay.
