Spruce & Shore Motel
Brand Identity Design, Web Design,
Logo Design, Illustration
A historic motel located in Door County, Wisconsin.
Taking its name from the scenic nature that Door County is known for, the Spruce & Shore Motel in Fish Creek, Wisconsin, provides a reimagined, boutique stay for new generations.
MADE AT
Addelise Design Studio
ROLE
Creative Designer
TOOLS
Adobe Illustrator, Adobe Photoshop, Figma, FigJam, Procreate
Brand Identity
The Spruce & Shore icon carries most of the identity, with the word mark and additional illustrative elements providing a supporting role. Green spruce, sandy shores, and the blue lake water inspired the color palette.
The identity of Spruce & Shore was inspired by a mixture of its history and organic scenery. The motel was originally built in the 1960s; it was bought and fully renovated by new owners in 2025.
The goal was to create an identity system that blended modern comforts with a nostalgic essence that guests have loved for decades.
Website Design
The web design transformed the brand into an interactive experience, making it easy for guests to explore the motel's amenities and book their stay.
